Friday, March 13, 2009
A Look into Message Design Concepts
When it comes message design concepts, I think we all can agree that a clear image and text is vital to the success of a message. Yet, after reading chapter twelve in the textbook, Public Relations Writing, I have come to realize there are a lot of simple concepts that help audiences react to a idea a specific way. For example, I thought different types of texts did not matter when it comes to reader comprehension. However, it does. Sans serif proves to be less attractive to readers than Roman or Serif text which makes sense after I have compared reading a paragraph with those fonts. Here's a link to see the difference between the two fonts. Likewise, there are many other elements when it comes to successful message design. For instance, logos also have a huge role when it comes to potraying a message or attitude, and some of the most simple logos can be the most effective. Take the Nike® logo; it's probably the simplest logo ever yet one of the most recognizable logos around the world. After all, chapter 12 has taught me that creative yet simple messages are the most effective when it comes to message design concepts.
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It is crazy about the little things that affect reader comprehension. It is weird what our subconscience thinks when we are reading an article. I don't actually think "Wow, this font has really tiny little lines sticking out of them, this is harder to read." Lucky for us, there are professionals who have scientifically tested what is the most comprehensive way of writing articles. I agree that the simplest logos can be the most recognizable. Example, the Red Cross symbol is just a plus sign and it is very recognizable by many people.
ReplyDeleteIt’s funny but subconsciously I notice that some fonts and styles are easier to comprehend than others. It’s not like I intend to critic the styles or fonts intentionally, but I think that in conveying important messages I agree that the type of style and font used can help reader comprehend the message easier .
ReplyDeleteSimple is always better for the most part. I realize that I tend to remember logos that are simple and straight forward a lot better than I recognize the fancy complicated ones.
It’s always the simple logos that I remember. Two more examples of simple logos are Apple and 3M, both have logos that stick out to the public. After going over the serif and sans serif fonts in class, I am starting to recognize them every time I read a newspaper or magazine article. Sans Serif fonts are defiantly easier to read and that’s what you see in magazines and newspapers.
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