A Look into Message Design Concepts

When it comes message design concepts, I think we all can agree that a clear image and text is vital to the success of a message. Yet, after reading chapter twelve in the textbook, Public Relations Writing, I have come to realize there are a lot of simple concepts that help audiences react to a idea a specific way. For example, I thought different types of texts did not matter when it comes to reader comprehension. However, it does. Sans serif proves to be less attractive to readers than Roman or Serif text which makes sense after I have compared reading a paragraph with those fonts. Here's a link to see the difference between the two fonts. Likewise, there are many other elements when it comes to successful message design. For instance, logos also have a huge role when it comes to potraying a message or attitude, and some of the most simple logos can be the most effective. Take the Nike® logo; it's probably the simplest logo ever yet one of the most recognizable logos around the world. After all, chapter 12 has taught me that creative yet simple messages are the most effective when it comes to message design concepts.